Title: AN EMPLOYER BRANDING: EXPLORATION FOUNDATION IN EPISTEMOLOGY APPROACH

Authors: Ami Suryani, Amelinda Gustia, and Wilhelmus Hary Susilo

Abstract: The Employer branding is a strategic approach employed by organizations to cultivate and manage their image as a desirable workplace, aiming to attract high-caliber talent while also retaining existing employees. This strategy entails depicting the company’s culture, values, and benefits to foster a favorable impression among prospective employees, similar to how products are marketed to consumers. The essential elements of employer branding are delineated as follows. The main goals include attracting elite talent (recruitment), improving employee retention (ensuring satisfaction), and bolstering the company’s overall reputation. This strategy encompasses factors such as workplace culture, corporate values, the work environment, and the Employee Value Proposition (EVP), which signifies the advantages provided to employees. The approach involves utilizing content marketing through social media channels, highlighting employee testimonials, and ensuring that the external representation aligns with the actual work experience within the organization. Organizations that implement a robust employer branding strategy will find it significantly easier to draw in top candidates and are likely to experience enhanced employee loyalty. The task performance an aim of this research is to explore the potential of future studies based on empirical analysis. The methodology employed is grounded in a qualitative. The findings a new conceptual model for achieving a sustainable market position. The result and conclusion of this research is based on eight premises related to employee branding, employee engagement, organizational identity, networking, and talent management. The novelty of this inquiry lies in identifying a model to pursue market position based on effective HRM improvements within organizations. Future research could conduct qualitative studies to enhance the eight premises and advance management science. The objective of this research is to investigate the possibilities of future studies through empirical analysis. The methodology utilized is rooted in a qualitative approach. The results yield a novel conceptual framework aimed at attaining a sustainable market position. The originality of this study is found in the identification of a model designed to enhance market position through effective human resource management improvements within organizations. Future research endeavours could undertake qualitative studies to further develop the eight premises and contribute to the advancement of management science.

Keywords: Market position; branding; employee engagement.

PDF Download