Title: DISRUPTIVE TECHNOLOGIES: THE DRIVING FORCE OF TOMORROW’S STRATEGIC THINKING

Author: Prof dr m s s el namaki

Abstract: Those who try to formulate a business strategy today are more likely than not to resort to common modes that evolved over the past two or three decades. Many of those have, however, become obsolete. And those who would attempt at resorting to those yesterday’s strategic thinking frameworks will, more likely than not, end up empty handed. They will find worn out concepts and fragile frameworks. Porters ‘Five forces, competitive advantage, strengths and weaknesses and threats and opportunities among others sound hollow in today’s world of generative artificial intelligence, IoT and GTP. What is the replacement, one may ask? The replacement in the author’s view is a strategy formulation process induced by disruptive technologies. This driving force will not only shape the cellulite and contents of today’s strategies thinking process but also have a long arm reaching far beyond today’s time horizon. And this will be the focus of the following article. The article’s core hypothesis is that the process of strategic thinking of tomorrow is driven by technologies that have very recently or never existed before. Novel technologies or technologies that have never existed before will reinvent the foundations of strategic behaviour. The article analyses the premises of this “driving force” and concludes with a conceptual model demonstrating the possible outcome of the interaction between technology and strategic thinking. Analysis is qualitative. Underlying premises are drawn from contemporary pertinent research. The ultimate conceptual model is deductive exploring relationships between variables and their possible derivative outcomes.

Keywords: Technology. Disruptive technology. Novel modes of strategic behavior.

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