Title: THE EFFECT OF PERCEIVED ECONOMIC RETURNS AND DIGITALIZATION ON HIGHER EDUCATION ENROLMENT DECISIONS IN VIETNAM
Author:
Thi Hong Anh, DO
Abstract:
This study investigates the impact of digital factors on higher education enrollment decisions in the context of rapid technological advancement. Utilizing a mixed-methods approach, we employed structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to analyze data collected from 712 prospective university students. The research examines the influence of digital literacy, technology readiness, access to digital infrastructure, social media influence, online information sources, and perceived economic returns on enrollment decisions. Results indicate that while perceived economic returns remain the strongest predictor of enrollment decisions, digital factors play increasingly significant roles. Technology readiness and digital literacy emerged as crucial influences, highlighting the growing importance of digital competencies in higher education. The fsQCA revealed multiple pathways to high enrollment, emphasizing the complex interplay of factors in decision-making processes. This study contributes to the existing literature by providing a comprehensive model that integrates both digital and traditional factors influencing higher education enrollment. The findings have important implications for policymakers, educators, and higher education institutions, suggesting the need for multi-faceted approaches to promote enrollment that address both technological and socioeconomic factors. This research enhances our understanding of the evolving landscape of higher education in the digital age and provides valuable insights for developing effective strategies to increase access and participation.
Keywords: Higher education enrolment, Digital literacy, Technology readiness, Fuzzy-set QCA, Educational decision-making.
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