Title: CHALLENGES OF SPORT TOURISM EVENTS IN INCREASING VISITOR NUMBERS IN BATAM CITY, RIAU ISLANDS PROVINCE
Authors:
Enly Yunaeni and Myrza Rahmanita
Abstract:
Batam, one of the largest cities in the Riau Islands, is strategically located near Singapore and Malaysia, making it a key tourism destination in Indonesia. In addition to its natural beauty and thriving manufacturing industry, Batam has significant potential in sport tourism. Sport tourism events, which combine athletic activities with travel experiences, represent a rapidly growing segment that can attract domestic and international tourists. This abstract explores the potential of sports tourism in Batam, supported by its well-established sports facilities, year-round favorable tropical climate, and easy accessibility by sea and air. Critical sporting infrastructures include international-standard golf courses, stadiums, and water sports facilities. Moreover, Batam offers a variety of attractions, such as beaches, shopping centers, and unique culinary experiences that can complement the development of sports tourism. This study focuses on the transformative impact of sports tourism on Batam’s tourism industry, particularly in terms of economic recovery and effective strategies for maximizing visitor numbers. The findings will contribute to a better understanding of how Batam can leverage its strategic advantages to become the region’s leading sports tourism destination.
Keywords: Transformative Tourism, Economic Recovery, Effective Strategies, Sport Tourism, Tourism Development.
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