Title: BUSINESS RESEARCH PLAYS A CRUCIAL ROLE IN SHAPING THE STRATEGIC DIRECTION
Authors:
Reza, Muhammad Ariefianto Pratomo and Wilhelmus Hary Susilo*
Abstract:
The concept of business research is essential for organizations seeking to make informed decisions and improve their operations. Business research involves the systematic investigation of various aspects of a business, such as market trends, consumer behaviors, and competitive analysis. By conducting business research, companies can gather valuable insights that can help them identify opportunities for growth, mitigate risks, and stay ahead of the competition. The distribution of a corporation’s enduring, long-term financial backing, which includes debt, preferred shares, and common equity shares, is known as the capital structure. Towards the emergence of business models as crucial strategic and organizational concepts. These models are designed to enhance business performance through holistic approaches and strategic thinking, aiming to create new opportunities and gain a competitive advantage. In the development of the research model, a multiple regression model based on quantitative methods will be utilized. The objective is to create an alternative combination of capital structure and financial aspects, as well as to analyses the impact of company leadership and business policies on the performance of national private enterprises, with a focus on sustainable improvement.
Keywords: Business research, conceptual, strategic, performance.
PDF Download