Title: MEASURING THE IMPACT OF PT.KPC’S CORPORATE SOCIAL RESPONSIBILITY IMPLEMENTATION IN THE SAHABAT TANGGUH PROGRAM WITH SOCIAL RETURN ON INVESTMENT APPROACH
Authors:
Sugeng Raharjo, Agung Enggal Nugroho, Muhamad Yazid Bustomi and Faizal
Abstract:
The Sahabat Tangguh program is one of PT. Kaltim Prima Coal’s CSR programs. This program is a community empowerment program around the mining location, especially for micro, small and medium enterprises (MSMEs). The Program participants who achieve the set profit targets will receive rewards in the form of assistance with business equipment and supplies. The objectives of this research are (1) to analyze the value of the benefits of the Sahabat Tangguh program using the social return on investment (SROI) approach, (2) to determine the level of community satisfaction with the Sahabat Tangguh program as part of evaluating program implementation. The data analysis method used is the SROI value approach and measuring the community satisfaction index value. The numbers of respondents in this research were partner MSMEs who had joined the programs who were willing to take part in mentoring for planned activities. The results of the research show that the SROI value for the Sahabat Tangguh program is 20.83, which means that every rupiah of investment given by the company to this program is able to provide added value reaching 20.83 times. The community satisfaction index value for program is based on the element assessment. planning, funding, assistance, implementation, evaluation, and sustainability aspects, got an Satisfaction index of 3.31 on a scale of 4 with a very good assessment category, or if converted to a scale of 100 with a score of 82.77, which means that the beneficiary felt very satisfied with the implementation of Sahabat Tangguh Program.
Keywords: CSR, Social Investment, SROI.
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