Title: THE ROLE OF DIGITAL MARKETING IN THE TOURISM INDUSTRY: INSIGHT TO THE PREMISE OF R-A THEORY
Authors:
Sujana and Wilhelmus Hary Susilo*
Abstract:
The premise of R-A theory would support the results of gap research based on gap theory and reveal the real problems of complex and sustainable tourism organization. The role of a digital marketing scientist who conducts the digital marketing research based on theory is well scientific research that it would contribute to the development of the digital marketing science, and contribute to major theories. Furthermore, the purpose of this study is to find the well theoretical gaps based on the premises of the R-A theory. This research approach is based on an in-depth idea study with an inductively and deductively that it would base qualitative and the quantitative approach and scientific reference research. The researchers hope that the results of this study could have the best model to make the contribution to the exploration and mixed methods of the research ideas based on strong scientific premises that its cornerstone base on the R-A Theory.
Keywords: Mixed methods, premise, and sustainable tourism- organization.
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