Title: TECHNOLOGICAL ENTREPRENEURSHIP AND PERFORMANCE OF ICT FIRMS IN SOUTH-EAST, NIGERIA
Authors:
Kingsley Osita Okonkwo, Innocent Ifeanyichukwu Eneh and Victor Odinaka Ezeali
Abstract:
The study evaluated Technological Entrepreneurship and performance of ICT firms in South-East, Nigeria. The specific objectives were to; ascertain the relationship between E-wallet and the market share and establish the relationship between online application portals and customer retention of ICT firms in South-East, Nigeria. The study adopted the survey method and the sample size for the study was determined using Cochran formula and sample size of 572 was selected from a population of 11242. The study made use of primary and secondary data sources while primary data were collected through copies of structured questionnaire on a 5-point Likert Scale format while analyses were represented in tables and percentages. The hypotheses were tested using linear regression and correlation analysis. The findings revealed that there was significant positive relationship between E-wallet and the market share (p= 0.0003 <0.05 while there was no significant positive relationship between online application portals and customer retention (p= 0.1690> 0.05) of ICT firms in South-East, Nigeria. The study concludes that the importance of technological entrepreneurship-based applications on ICT firms studied cannot be over emphasized as they remain very tangible assets in the development and managing of ICT frameworks in Nigeria. The study recommends among others that there is urgent need for sensitization on the ease of use and reliability of online application portals as it was found out that there was no significant positive relationship between online application portals and customer retention of ICT firms studied in South-East, Nigeria. In view of this discovery, South-East residents and visitors are encouraged to embrace online applications portals for transactions to improve their contribution to the market growth of ICT firms in the region.
Keywords: Technological Entrepreneurship, E-wallet, market share, online application portal, customer retention.
PDF Download